Done-For-You E-Commerce Scaling as Interim Head-of-Growth or as Strategic Consulting.

Successful scaling requires not a collection of isolated strategies, but a synchronized, field-tested methodology from a single source. As an operator with a validated track record (Shopify 100k Orders Award & ClickFunnels 1M Club), I offer genuine operative execution instead of hypotheses.

For companies that do not require an operative takeover (DFY), I transfer this exact strategy and logic alternatively via strategic consulting.

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HOW2ECOM

Fragmented systems

Revenue rising, but profit stays flat?

High ad spend evaporating without effect?

Uncertainty whether traffic or the shop is the problem?

Agencies optimizing in isolation, working at cross-purposes?

Scaling failing due to rising CPAs?

Growth depends 100% on your time?

HOW2ECOM

Track record instead of agency promises

Most service providers fail at scaling because they only optimize sub-areas without understanding the big picture.

I identify the problems in your company that are costing you growth and fix them at the speed of a founder, not a service provider.

DIGITAL NATIVE SINCE  

2006

Not a career changer, but at home on the internet. E-commerce since 2017. I know the development of the market from practical experience with my own projects.

8-FIGURE AD SPEND MANAGEMENT

I know the difference between “managing a budget” and “investing my own money,” and I use every euro as if it were my own.

OPERATOR INSTEAD OF AGENCY

I treat your company as if it were my own asset. Radical transparency and pragmatic decisions.

HIGH-PERFORMANCE DNA (TOP 0.01%)

Former banker, semi-pro e-sports player, and music producer. 100% tryhard.
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Services: Meta Ads & Google Ads, AI ad content, Shopify conversion rate optimization, AOV & bundle strategies, profit calculation, sales psychology & offer design, tracking & attribution setup, landing page optimization, etc.
HOW2ECOM

Validation through Client Results

Working with Nicholas has been a pleasure and a great opportunity for me. I had the chance to implement many social strategies thanks to his precious help, that led the brand to absolutely great results. Nicholas is a very professional person, always ready to help and support in every activity. I am really glad to had the opportunity to collaborate with him, hoping that there could be other chances to work together in the future.

IRENE GOZZO
Social Media Specialist at PINKO/FENDI

Working with Nicholas has been a real pleasure and very helpful for our business goals! We have achieved so many great results together. He is a professional always ready to be supportive and responsive with many interesting strategic suggestions that went beyond our daily activities. Thank you Nicholas for all the work done for our company and wish you all the best for the future.

VALERIA MINCIARELLI
Digital & Campaign Specialist at PINKO
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12.304
Generated Leads
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20+ MIL
Budged & Capital
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1+MRD
Impressions

Nick took our brand to the next level. He’s not only incredibly disciplined and fast in his work but also delivers exceptionally high quality. He’s an absolute expert in his field and can quickly master new areas. If I had one wish, it would be that we had found him sooner. Besides his outstanding work, it’s also a real pleasure to work with him because he’s such a great guy :) I’m looking forward to all future projects and collaborations!

CHRISTIAN SCHIMITZEK
7-figure Business

Nicholas is definitely an expert on all topics related to display advertising in the e-commerce world and even beyond that. I had the pleasure to work with him for a period of more than half a year and he was responsible for consulting us in all social paid advertising topics during this time. Due to his input and work ethic our company was able to further push our display advertising across multiple channels and also improve profitability. Only positive things to say about Nicholas not only work related but also as a character himself he is always open to help, motivated and focused on clear goals.

PAUL GEBEL
Performance Marketing at Douglas

It’s a great pleasure to work with Nicholas. We’ve been working together for over two years now. He’s results-oriented, always open and encouraging of new ideas. He consistently adds value to your business. I would highly recommend Nicholas for any future business partnership. Thank you!

MARC WITZKY
7-figure Business

Nick doesn’t just work incredibly fast, but the quality is also outstanding. He’s an absolute pro in his field and picks up new topics incredibly quickly. I’d love to clone him, but unfortunately, that’s not possible yet. Besides the quality of his work, it’s also a pleasure to work with him because he’s a really great guy :) 10/10 on all levels! Looking forward to continuing our collaboration!

TOBIAS REBEL
7-figure Business
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12.304
Generated Leads
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20+ MIL
Budged & Capital
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1+MRD
Impressions

o sum it up I love working with Nick. He is on point and very talented. At the same time I look forward to meetings with Nick due to his sweet and fun personality. We work on multiple projects together where reliability and awareness are key. Nick's work is running smoothly and highly performing. He is a true pro-player who thinks quickly and innovates relentlessly. Since he took over we have outperformed our previous years even though e-com as an industry is struggling.

PETER HART
Multiple 7-figure Businesses
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12.304
Generated Leads
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20+ MIL
Budged & Capital
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1+MRD
Impressions

Working with Nicholas is great! I've never seen anyone learn and implement existing systems at such a speed, while further developing and optimizing them. Nick leads the communication in such a way that Micromanagement is completely unnecessary. He is a true leader and Entrepreneur himself, always on the hunt for new business ideas that can bring more profits to the organization.
I would wholeheartedly recommend you to connect and partner up with Nicholas if you're looking for a fast-paced individual...

PREDAM GHOZAT
7-figure Business
HOW2ECOM

Operative Case Studies & Growth Frameworks

No theory, but reverse-engineering of real results.

YouTube

YouTube-Channel. (Tutorials & Guides)

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Case Study

Scaling aggressively from €500k to €1M+ in revenue in 6 months at 7.97x ROAS & LTV/NCPA 6.39x with 96% growth

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Case Study

Breaking into New Markets: Reducing CPA daily, increasing ROAS from Scratch with a €120 AOV, Driving Sustainable Growth

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Case Study

Growing a Fashion Brand €100k to +€700k in monthly revenue at 2.5x NC-ROAS & LTV/CAC 3x with +€520k profit

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Case Study

Q4 Blitz: €2.5M Revenue and €740k Profit in 3 Months – No Ads Outside Winter and All Done with Just 3 People

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YouTube

Performance-Marketing Basics 2023

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HOW2ECOM

OPERATOR MODEL > CLASSIC AGENCY

Why the operator model inevitably beats delegated agency management due to direct C-Level execution.

INTERIM HEAD OF GROWTH

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Direct access to senior expertise & C-Level strategy
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Founder-level execution speed
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Holistic synchronization of Ads, Offer & Shop Metrics
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Incentivization on net profitability
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Operative integration into the team instead of a "Black Box"
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Strict limitation of projects for maximum focus
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Budget Efficiency: 100% Performance, 0% Overhead

CLASSIC AGENCY

Support by junior managers after the sales call
Sluggish processes due to internal hierarchies & feedback loops
Isolated optimization without regard for Unit Economics
Employees without incentives (work-to-rule)
Mass processing based on standardized blueprints ("Cookie-cutter approach")
You are just a "number" in the project management tool
High overhead funds administration, not your growth
HOW2ECOM

FAQ

WHAT DISTINGUISHES AN "INTERIM HEAD-OF-GROWTH" FROM AN AGENCY?

The premise is simple: Scaling is a closed system, not a puzzle of isolated parts. Classic agencies separate media buying, creative, and shop optimization into silos. That is fatal. As an operator, I synchronize the entire value chain: From AI-supported creative production and Meta/Google Ads to AOV strategies and technical shop optimization. The advantage: A psychologically optimized bundle (offer design) increases your AOV & CR. This allows us to bid more aggressively on ads immediately. Only by controlling all these levers (Ads, Content, Shop, Data) simultaneously can Unit Economics be actively managed.

WHAT IS THE INVESTMENT FOR A COOPERATION?

Since I work as an operative partner and not a mass-market agency, there are no rigid packages. We develop a boutique solution containing exactly the levers technically necessary for your scaling. Cooperation starts in the mid-four-figure range per month. An investment that typically amortizes within one quarter through the optimization of your Unit Economics.

HOW FLEXIBLE ARE THE CONTRACT TERMS?

Classic agencies rely on long-term lock-in contracts (6+ months) to secure their cash flow. I rely on results. We start with an initial roadmap to validate the impact. Since I work as an operative partner who delivers measurable ROI, I don’t need to hide behind restrictive long-term clauses. If the performance fits, the partnership grows naturally.

HOW2ECOM

Ready2Scale?

If you've read this far, trust me – you want this.

Keine Theorie, sondern Reverse-Engineering echter Ergebnisse.